Sign in with Apple.
Accounts stay simple; your log lives in the cloud so app and SMS stay in sync.
iPhone app · log by SMSFood logging as easy as
Food logging as easy as
sending a text.
Parselyparses plain-language meals into calories and macros, keeps your daily totals in one dashboard, and lets you log from Messages so you don’t break your flow. Built for people who want consistency more than another database to manage.
Sign in with Apple · Cloud sync · Subscription unlocks core logging
What did you eat?
Chicken burrito bowl, extra salsa, no sour cream
Parsed · 3 linesHigh confidence
Review & saveType it
Latte and a croissant
Logged
Latte · Croissant
~420 cal · P 12 · C 48 · F 18 · Today: 1,240 / 2,000
Text it
TodayPull to refresh
1,240
of 2,000
Protein78g / 120g
Carbs140g / 200g
Fat42g / 65g
See your day
Why Parsely
The hard part isn’t knowing what to eat—
it’s logging what you actually ate.
Most trackers add friction: search a huge database, fix wrong matches, weigh everything. Parsely is built around a lighter habit—writing a line or sending a text—so logging takes seconds, not minutes. The best log is the one you keep, even when gram-perfect precision isn’t the bottleneck.
Features
Built for the log you actually keep.
Two real entry paths—app and SMS—same account, same daily log. Less tapping, more showing up.
In the app
Natural-language meal entry.
Try “oatmeal with blueberries and honey,” “chicken burrito bowl,” or “latte and a croissant.” We parse it into food lines with calories, protein, carbs, and fat, plus a confidence signal—then you confirm before it hits your log.
Log
Oatmeal with blueberries and honey
- Oatmeal, cooked~180 cal · high
- Blueberries~40 cal · med
- Honey, 1 tbsp~60 cal · med
EditSave log
From Messages
Log by SMS without leaving the thread.
Text what you ate from the normal Messages app. We interpret it, save it to your account, and text back a short summary—foods, macros, and optional “today so far”—so you don’t have to open the app for the “I just ate this” moment.
MessagesParsely
Two slices pepperoni pizza + diet Coke
Got it.
Pizza (2 slices) · Diet Coke
~780 cal · P 32 · C 82 · F 28
Today: 1,860 / 2,000 cal
Dashboard
One place for calories, macros, and today’s story.
See progress against your calorie goal, macro bars for protein, carbs, and fat, and a scrollable list with time and source—logged in the app or via message—so your day reads as one timeline.
Tuesday, May 11
Updated now8:12a
App
App
Latte & croissant
~420 cal
12:40p
SMS
SMS
Chicken burrito bowl
~680 cal
4:05p
App
App
Apple & peanut butter
~220 cal
+ Add another log
Goals
Targets that frame every total.
Set calorie and macro goals during onboarding or in settings. The dashboard always shows consumed vs goal—not numbers floating without context.
Daily targets
Adjust anytime in settings
- 2,000
Calories
main budget
- 120 g
Protein
muscle-friendly
- 200 g
Carbs
fuel
- 65 g
Fat
satiety
Access
Subscription for the full logging loop.
An active subscription unlocks core logging and parsing. Web checkout with Stripe is the primary path we promote; Apple in-app purchase is available where App Store rules require it—align what you ship with the pricing you actually offer.
Parsely Pro
Unlock natural-language logging, SMS logging, and full history.
- Web checkout (Stripe) when you promote it
- In-app purchase where Apple requires it
- Match site copy to your live trial and price
Continue to subscribe
Tradeoffs
Better for the right user—not everyone.
If you want barcode-level certainty on every branded item, a classic database-first tracker may still fit. If you want speed, honesty, and a log you won’t abandon, read across.
Common apps often…
Parsely instead…
Force you through search and database matching
Lets you describe food like a human—and refine from there
Reward perfect catalog hygiene
Rewards logging every day
Require opening the app for every bite
Lets you text a line and move on
Feel like admin work
Feels closer to a note or message
Optimize for maximum item-level precision
Optimizes for habit durability with clear daily totals
How it works
Fast to log. Clear to read.
We combine quick cache lookups for repeat phrases with live, web-grounded nutrition context when needed, then structured extraction into calories and macros—tied to real references, not pure guesswork. When portions are ambiguous, we can still log with medium confidence and show that honestly instead of blocking you.
one
Set calories and macros you care about.
Pick targets during onboarding or in settings—your dashboard always reads against those goals.
two
Log in one line—from the app or Messages.
Type “two slices of pepperoni pizza and a diet Coke” or send the same line by SMS. Both land in the same daily log.
three
Confirm, then watch the day add up.
In the app, review parsed lines before saving. By SMS, get a compact reply with macros—and pull to refresh when you want the full picture.
Scope
What Parselyisn’t (yet).
Stating boundaries builds trust—we’re focused on the core habit first.
- No barcode scanner in v1.
- No photo-based food recognition in v1.
- No Apple Health sync, Android app, web logger, social feed, or recipe builder—by design, to ship a tight logging loop first.
The app
A closer look.
Calm, direct, and built around the two entry paths—notes-style logging and your message thread.
Dashboard
1,860
goal 2,000
Protein110g / 120g
Carbs175g / 200g
Fat58g / 65g
Today
New entry
Greek yogurt, granola, handful of raspberries
Plain English—no barcode hunt.
Log
Review
- Greek yogurt, ¾ cup~120 · High
- Granola, ⅓ cup~140 · Med
- Raspberries~30 · High
Review
Sushi roll combo + miso soup
Logged · ~640 cal · P 24 · C 72 · F 18
Messages
Macros
Protein110g / 120g
Carbs175g / 200g
Fat58g / 65g
Bars update as entries arrive from app or SMS.
Macros
Goals
Calorie target
2,000 kcal / day
Macro split
120P · 200C · 65F
Goals
Privacy
Your log is yours.
Read our privacy policy for retention, subprocessors (including SMS), and your rights.
Privacy-conscious analytics.
We use product analytics to improve Parsely—not to sell data or run ad targeting. We don’t design the product to ship sensitive meal text into marketing tools; validate specifics with the privacy policy and your implementation.
One combined log.
Everything you log—whether you typed it or texted it—shows up in the same daily timeline.
Honest estimates.
We aim for reasonable nutrition estimates with transparency when confidence is lower—not “medical grade” promises or silent perfection theater.
Contact
Say hello.
Questions about logging, SMS, subscriptions, or privacy—we read every message ourselves.
Send us a note.
We usually reply within a day or two. Real humans, real inboxes.
Notes
From the Parsely blog.
product
Introducing Parsely: food logging that feels like a text
Parsely turns plain-language meals into calories and macros—and lets you log from Messages. Here’s what we’re building and why consistency beats catalog perfection.
May 8, 2026 · 4 min read
tips
A week of logging that survives real life
You don’t need a perfect week—you need a repeatable default. Here’s a light structure for food logging that still works when Tuesday goes sideways.
April 22, 2026 · 5 min read
security
How Parsely uses SMS—and what we don’t do
SMS is core to logging in v1: you text meals, we log them, we reply with macros. Here’s how that fits with account messages, Twilio, and your controls.
April 10, 2026 · 3 min read